Cate Ghirardini


Graphic Designer Brooklyn NYC

categhirardini@gmail.com

Welcome to my site:) I’m a Graphic Designer based in Brookyn with a degree in Visual Arts and Entreprneurship from Brown University. I’ve been working as a Graphic Designer for Free People for the past 3 years, while exploring passion projects and other freelance opportunites. Heavy interest in Ai and digital art. Proficent in all adobe suites, Canva, Figma, Procreate, Midjourney, Krea, etc. Please reach out over email, Instagram, or LinkedIn!




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Summary
2024 Rebrand

Full brand refresh

Summary is a Body Care Brand, offering products to help you to feel good no matter where your days takes you. A side-brand of FP Movement, Summary has aimed to distance themselves from their parent compant and be a truly stand alone entity.
01. BRAND IDENTITY
Establish target audience and brand identity. By looking at our product line, I was able to break our customers into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.

02. MOOD
General mood board for social and brand imagery.

03. COLOR SCHEME & TYPE
Establish core brand colors and gradient, extending old graident on both ends to reflect color schemes in the product line .

04. BRANDED SOCIAL
Proposed feed with mock posts and icons for highlight reels.

05. ADS &  INFO GRAPHICS
Educational graphics, product callout examples.

06. BRAND ELEMENTS
Proposed icons/logo marks.