Cate Ghirardini



Lorem Ipsum...
         

 








key updates


1. VISUIAL IDENTITY 
2.  IMAGERY
3. SOCIAL PLAM
4. BRAND ASSETS
5. ADVERTISEMENTS & MARKERING 

Brand Refresh


Summary Brand is a Body Care Brand, offering products to help you to feel good no matter where your days takes you. A side brand of FP Movement, Summary  has aimed to distance themselves from their parent compant and be a truly stand alone entity. This page give the breakdown of the brand refresh and the thought behind each design choice. 






BRAND IDENTITY

First and foremost we needed to establish our target audience and who we are. Why the name “Summary?” Who are these products meant for? By looking at our product line, I was able to break our customers into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.






COLOR SCHEMES

First and foremost we needed to establish our target audience and who we are. Why the name “Summary?” Who are these products meant for? By looking at our product line, I was able to break our customers
 into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.





SOCIAL PLAN

First and foremost we needed to establish our target audience and who we are. Why the name “Summary?” Who are these products meant for? By looking at our product line, I was able to break our customers
 into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.



BRAND ELEMENTS

First and foremost we needed to establish our target audience and who we are. Why the name “Summary?” Who are these products meant for? By looking at our product line, I was able to break our customers
 into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.