Cate Ghirardini



@categhirardini

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key updates


1. BRAND IDENTITY 
2. COLOR SCHEME 
3. BRAND ASSETS
4. SOCIAL PLAN
5. CORE IMAGERY 

Brand Refresh


Summary Brand is a Body Care Brand, offering products to help you to feel good no matter where your days takes you. A side brand of FP Movement, Summary  has aimed to distance themselves from their parent compant and be a truly stand alone entity. This page give the breakdown of the brand refresh and the thought behind each design choice. 






BRAND IDENTITY

Establish target audience and brand identity. By looking at our product line, I was able to break our customers into 3 different groups: The Clean Girl, The Adventurer, and The Athlete.





COLOR SCHEME

Establish core brand colors and gradient, extending old graident on both ends to reflect color schemes in the product line .









MOOD BOARD

General mood board for social and brand imagery.




SOCIAL PLAN

Creating a social feed plan with our imagery and new Highlight Reel Covera .





BRAND ELEMENTS

Proposed icons.






PRODUCT CALL OUTS

Infographic posts & product callout examples.






ADVERTISEMENTS

Infographics & product callout examples for Advertisements.



WEB DESIGN

Updating the site with new assets & imagery.